I designed a logo and visual identity guidelines for Ambio. They have created an app called Pluggi. The app is designed specifically for electricians. The goal of the app is to simplify everyday workflows by bringing essential tools and functions together in one place, enabling users to work more efficiently and spend less time on administration.

The design process began with defining the app’s target audience, core values, and market position. It became clear that the identity needed to communicate simplicity, reliability, and efficiency, which are essential qualities for electricians working in a fast-paced environment. At the same time, I wanted the visual expression to feel modern and digital while maintaining a clear connection to the trade itself.

When developing the logo, I explored ways of combining the app’s name with a subtle visual reference to the electrical industry. The final solution features a logo in which the negative space within the letter “P” forms an abstract electrical outlet. This creates a discreet connection to the profession while maintaining a clean, contemporary appearance.

The identity was designed to work seamlessly across digital touchpoints, from app icons to marketing materials. By focusing on simple geometry, strong legibility, and versatility, I created a visual identity that communicates professionalism, functionality, and a distinctive brand presence.